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Senior   lecturer of the Mass Communications Department at FBC and Chairman of the Media Reform Coordinating Group MRCG Dr. Francis Sowa has described the contributions

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By Josephine Sesay

 

In recent times, the continuous rise in fuel prices has moved beyond being just an economic issue, it has become a daily burden that is crushing ordinary citizens. What was once an occasional adjustment has now turned into a persistent trend, leaving many households struggling to cope with the harsh realities of life.

Fuel is not just a commodity; it is the backbone of almost every sector of the economy. From transportation to food supply, from electricity generation to small-scale businesses, fuel plays a central role. When its price rises, the impact spreads quickly and widely. Transport fares increase, the cost of basic goods goes up, and services become more expensive. In the end, it is the ordinary citizen who bears the weight.

Market women, traders, and small business owners are among the hardest hit. As transportation costs rise, they are forced to increase the prices of their goods just to survive. However, customers, whose incomes remain unchanged, struggle to afford these higher prices. This creates a painful cycle where both sellers and buyers suffer.

The phrase “the cost of living is killing the living” is no longer an exaggeration—it reflects the lived reality of many people. Families are now forced to make difficult choices: whether to buy food or pay school fees, whether to seek medical care or cover transportation costs. For many, survival has become a daily calculation.

What makes the situation even more concerning is the lack of corresponding increases in wages or income opportunities. While prices continue to rise, earnings remain stagnant. This widening gap is pushing more people into poverty and deepening economic inequality.

There is no doubt that global factors influence fuel prices, including international market trends and exchange rates. However, this does not remove the responsibility of national authorities to cushion the impact on citizens. Governments must take proactive steps, whether through subsidies, better regulation, or alternative energy investments, to ease the burden on the population.

At the same time, there is a need for long-term strategies. Investing in local production, improving public transportation systems, and exploring renewable energy sources can help reduce dependence on fuel and stabilize the economy over time.

Ultimately, the rising cost of fuel is more than just an economic challenge; it is a social issue that affects dignity, stability, and quality of life. If urgent and meaningful actions are not taken, the gap between survival and suffering will continue to widen.

The reality is simple but painful: when fuel prices rise uncontrollably, the cost of living rises with it, and the quality of life declines. A nation cannot thrive when its people are constantly struggling just to survive.

Copyright –Published in Expo Times News on Wednesday, 8th  April 2026 (ExpoTimes News – Expo Media Group (expomediasl.com)  

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