By Yusufu Senessie – Expo Intern
Every business initiative has set goals to promote, and these goals can be well implemented through a constant flow of communication. Business ideas, experiences, and plans are meant to communicate among business stakeholders to help having a proper perception of how the business should gain recognition in the competitive business world. Therefore, the ultimate criteria for any business initiative should be a constant supply of viable information to both its internal and external public of the organization.
Unlike other forms of communication, business communication is strategic and always have an end goal. The center aim of business communication is not just revolving around messaging or a conversational sharing, rather its connotations go beyond it and address other areas of business aspects that are of inestimable importance. It is a complex thing and in a nutshell, business communication is the lifeline of an organization. No business enterprises thrive by attaining its full potential in a permanent absence of sharing relevant information on business related matters. It all starts, progresses and ends with communication either face to face or through via means of branding the organization’s products, goods and services, and in extension creates an external cooperate links with others renounced firms and business institutions that enhances positive corporate image.
In defining business communication by William Scott, he fined tune the word business communication to organizational communication and put it this way to be optimal. He says, Organizational communication is a process which involves the transmission and accurate replication of ideas ensured by feedback for the purpose of selecting actions which will accomplish organizational goals. This definition of William Scott preempts the whole idea of the elements that should involve in business communication. For him, he means that after business idea is conceived by an individual or cooperation, in the process of transmitting the idea to the appropriate audience, the information must replicate accurate idea and this idea received at the other end of the communication line must have feedback that indicates the response of the recipient which will allow both the encoder and the decoder reached to an informed decision making for the progress and promotion of the organization’s goals.
Movement of information, effective public relations, proper planning and smooth running of an organization are the few out of many roles of business communication that facilitate and consolidate businesses activities and objectives in a cooperation. One of the primary factors distinguishes business communication from general communication is that it’s always has an end goal and the information is wrapped in a clear-objective-cut vision with no emotions or personal feelings attach to it. In a written form, it is formally written with a business letterhead that presupposes courtesy from the addressee to the addresser.
The management of a business organization has to carry out the activities within an organization and outside the organization. Activities within the organization include: coordination among different departments, planning strategies, scheduling production, guidance and training of the staff, disbursement of salaries and bonus, etc., welfare scheme of the employees and related matters, whereas the activities outside the organization include: procurement, contacting the customers and retailers, coordinating with the government agencies, etc. Thus on this basis, business communication can be broadly classified into two categories, namely internal communication and external communication. To this end, the internal communication which focus is bothered mainly on employees’ communication is imperative for the sustainability of any business institutions.
The best ambassadors of any organization are the employees of such organization. No employee can be a true ambassador the organization expects him or her to be if the relationship is not cordial in terms of meeting obligations that improve the employees’ living conditions. The nexus between employee communication and the top management of an organization is integral to organizational success. Therefor the prime mover between the two is communication which serves as a bed-rock between the two.
Any Organization that operates under the climate of an authoritative Organizational culture will have a short span of existence. This type of organization has no open discussion with its employees. It is an organization where you have managers who think that they have monopoly over knowledge and keep information distance from their employees. On the other hand, participatory organizational culture is wherein management is open up to dialogue and consider their employees as a major fragments of the globe.
The most important reasons why there must be a symbiotic relationship between the employees and the employers are. One, research reveals that there is productivity in employees’ engagement. As an employee, you give more or less due to how the value you in an institution or organization. So the more an organization give preference to its employees the more the employees are willing to sacrifice for it. Second, if there’s an organizational challenges and the employees are always engaged they will bring out all their expertise to help solve that problem because some employees are more competent and qualified than the employers but you will not know that. But when they are always informed during problems they bring up ideas that will surprise you. And lastly, is the cost and effect relationship– employee communication which means employees feel happy on one hand and other hand there is quality customer service. When the employees are happy they will be opened up to customers to address all their concerns they bring before the organization. But if they are not happy, they will eventually transfer the malice to the customers.
As a result of all these points provided in the sub paragraphs above indicated that communication is vital in advancing business plans in given institution or an organization.
